ValueNet Works
                                                                                                 Verna Allee's BLOG

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  Gain the advantages of role-based networks 
The true shape and nature of collaboration is not the social network - it is the value network.
 
Modeling collaborative work as a value network provides a way for people to quickly define their roles and exactly how they need to engage in any focused activity. People can better negotiate routine tasks. They can more effectively meet the challenges of working together as communities or industries. The mapping approach is intuitive and easy to learn, as it reflects the way people naturally negotiate their roles and responsibilities. 
 

Why it works

 

In complex environments variation is not only a given – it is desirable. Yet, the constraints of process modeling and even organization charts are designed to drive out variation, not to support it.
The value network approach provides both structure and flexibility. Value Network Analysis (VNA) provides a collaborative focus for breakthroughs to lower costs, reduce risk, and increase profitability.
Example: Improving relationships in an expanding global market

A global technology company was facing the opportunity and challenge of expanding globally into countries   with very different cultures than the parent company. They realized that their current relationships had built up slowly over several decades in a single European region that shared a lot of cultural assumptions.


around the world in Russia, South Africa, Malaysia, China, and India, they realized they needed to build similar alliances very quickly. They used value network mapping to define the key strategic roles for a successful business ecosystem, regardless of what country they were in. The map below was generated to guide relationship building in their new markets.


What they found of particular value was the mapping of intangibles - the blue dotted lines that show critical yet informal interactions that build relationships. They realized that there was a lot of information sharing and support that they had taken for granted in their existing relationships. By identifying these intangibles they found they could better develop strategies for partnering. The map also helped them clarify expectations with their new partners and negotiate the best ways to build and monitor their relationships.
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