The customer value network enables an individual or organization to deliver far greater benefits to their clientele. The key to understanding customer value networks lies in taking a scenario driven perspective. This perspective is from the individual that benefits directly from the products or services. For example, take frequent long haul business class flyers. They are an interesting group since the margins are high. A challenge often voiced by airlines is how to increase the share of wallet and lifetime value. One way of approaching this is to consider the whole travel scenario. It begins with the traveler needing to coordinate a complete round trip from their home to an event and back. This includes all the various travel modes like car, plane, taxi, hotel, etc. It also maps the various stops such as home, airport, customs, lounge, hotel, boarding, restaurant, etc. This is a scenario. The next step is to identify the roles and transactions needed to support this scenario. The key participants of the roles identified are travel transporter, lodging provider, travel mode switcher, and so forth. ValueNetworks.com is used to map out the relevant networks of organizational alliances and collaborations from the perspective of the traveler. 
Then the scenario is carefully sequence to identify the switches between tangible and intangible transactions. Also, areas where third party services have merged to bridge interoperability issues are also visualized. Finally, networks where a tighter connection of roles through synchronized mechanisms would make a lot of sense and create huge benefits, are identified. The aggregation of the scenario’s value networks is the relevant industry value network. This ‘premium interoperability’ is highly valuable to the member organizations, the network and above all to the customer experience. Often, the customer value network enabled by industries not directly related. For example, Visa´s Global Platform, IT standards, common software applications, common hardware such as RFID, data standards such as XBRL etc. can be synchronized by ValueNetworks.com to create a more uniform, profitable and delightful traveler experience. The customer value network that leverages a number of different industry verticals makes it particularly important to take a value networks approach to design. The relevant industries are often heavily siloed. They struggle to work in a cross-boundary manner. ValueNetworks.com reveals and optimizes the stunning advantages of transorganizational interoperability for customer value networks. In summary, the customer value network transforms traditional value chain associated with a customer scenario into a value network perspective. The purpose of this is to identify the cross-industry roles, transactions, and participants that are part of the scenario. Opportunities for interoperability are visualized and optimized with ValueNetworks.com. A seamless, high performance sequence is designed and deployed to deliver the customer value network. | 
