Social Capital Value Add

Social Capital Value Add: Value Based Management for the Networked Age (SCVA) was published last week in the 50th Issue of ChangeThis. This issue of ChangeThis includes ideas from Seth Godin, John Kotter, Jonathan Salem Baskin, Vince Procente and Andrew Abela.

Michael Cayley also released, “Introducing Social Capital Value Add” in an eBook form. It will position value networks with Fortune 500 companies.

SCVA helps identify “the burning platform” – traditional corporate and brand management. It recommends the development of a “bottom line” number. SCVA serves to focus investor & management tracking. Cayley has employed an entertaining Wizard of Oz metaphor. It helps make the case to marketers.

What’s with the dog?

Paul Wilmott has invited Michael to introduce SCVA in his eponymous and influential magazine, Paul-Wilmott’s-Financial-Magazine. It serves the quantitative finance community. Cayley has connected with Dell and Procter & Gamble to report on how the principles are showing up in their businesses.

SCVA shows how to bring the value networks approach to the forefront of management Next Practices.  A lot of the material is familiar. SCVA connects it into a coherent framework. SVCA will crystallize the need for a value networks approach for corporate managers.