Excerpt from:  Value Network Analysis
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January 21, 2009

Creating a Network Narrative

How Net-Map and ValueNet Map (formerly NetMat) tools work in complement

NetMap

Since posting Eva Schiffer's description of the Net-Map tool people have been asking us how that tool is different (or the same as) the value networks NetMaptm exercise. Well the names are very close obviously, and they are both colorful and playful. Both tools help people become oriented to network thinking, build network competencies and learn to create network narratives. Net-Map is a basic introduction to networks, while NetMat is designed to help people master Value Network Analysis. (The NetMat tool can be downloaded from the Professional Editions of the ValueNetworks.com application.)

Fifteen to twenty years ago many people learned to create process engineering narratives that drove forward huge advances in technology and business efficiency. Process engineering has several different dialects or variations: TQM, Lean, Six Sigma, etc. Now, people are learning a network narrative that also encompasses many different "dialects." Social networks and classic network analysis serve as a basic language for people who want to build network competencies. The Net-Map tool described by Eva is a fun way to get started building basic vocabulary and understanding some of the key network questions.

However, people who want to build a deeper level of network competency are attracted to more advanced tools such as some of the freeware social network applications, although these can be a bit cumbersome to work with. But even without mastering an application people can still deepen their network narratives and competencies with the help of manager friendly books such as Rob Cross's The Hidden Power of Social Networks, or Pati Anklam's Net Work.

The ValueNetworks.com NetMat exercise is designed to help people master the modeling language or "dialect" of Value Network Analysis (VNA) which helps people work more effectively to achieve specific goals - to create value. So the two tools are very complementary. People who are new to networks can begin with either or both! Both are contributions to the emerging tools and methods supporting network narratives.

Topic Tags:  NetMap, Net-Mat, Network Narrative
Comments
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RE: Creating a Network Narrative

Hi,

I'm always glad to see more people involved in making social network analysis more approachable to people who are interested in the content and potentials rather than in abstract scientific debate. I am convinced that understanding networks can help pleople in many different situations and this is why I sometimes get frustrated when people write about it in such abstract terms. Good job for making it easy and understandable!

With regards to the specifics of Net-Map, let me add one thing: On top of looking at different kinds of links between actors (formal and informal) we also look at the power/influence they have and the goals that they follow. Both helps to get a more comprehensive picture of the situation...

Cheers

Eva

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