Gartner Says Network Analysis Helps Enterprises Achieve a Pattern–Based Strategy™ that Leverages Relationship Information

A new Gartner report on Pattern-Based Strategy points to network analysis as a key business discipline. "Work is routinely conducted among employees, business partners and customers without a clear understanding of the positions that people play in the social network or a quantification of the value exchanges that occur," said Carol Rozwell, vice president and distinguished analyst at Gartner [pictured]. "CIOs, IT professionals and business managers need to look to social network analysis to achieve a Pattern-Based Strategy."

Pattern-Based Strategy is the discipline that enables business leaders to actively seek, amplify, examine and exploit new business patterns to capitalize on opportunities or avoid disruptions. Gartner has identified three variations of social network analysis that can help organizations realize a Pattern-Based Strategy:

Organizational Network Analysis explores the constraints, connections, communication and information flows among individuals, or nodes, in the network. It can help an enterprise understand which employees are:
1. Critical to its business performance
2. Overcommitted or bottlenecks to getting work done
3. Untapped sources of insight

Value Network Analysis examines the transactions and relationships among roles that create economic value. The value exchanges are depicted as tangible and intangible deliverables. It can help an enterprise understand which business partners are:
1. Meeting their performance commitments
2. Clear on their role and position in the value network
3. Untapped sources of intangible value

Influence Analysis identifies influential people, associations or trends in the collective. It can help an enterprise understand which customers and other members of the collective are:
1. Influencing other customers and prospects
2. Potential customer satisfaction disasters
3. Creating the next product innovation

Read the full article here. 

The ValueNet Works application that supports all three types of analysis. The "Collaborative Network" feature supports classic Organizational Network Analysis (ONA) and ONA for Influence Analysis . The role-based "Standard Value Network" is the classic value network. We also provide custom survey tools to simplify data collection for both ONA and VNA - or can tap into data in your existing workflow applications. Bring the power of these analytics and methods into your organization! For more information write info@valuenetworks.com.