  Tom DeGarmo, Principal and Technology Leader of PwC, has announced the latest edition of Technology Forecast, Unlocking hidden transformation value, 2010, Issue 1, the PwC annual enterprise architecture issue that looks at modeling and simulation from an architectural and transformation standpoint.
“What we learned from this first exploratory research phase,” Tom notes in the introduction, “was that companies are using models in a wide variety of ways to help with a wide variety of decisions. Some of those decisions involve how to launch entirely new businesses. And some of the best decisions being made are supported by models that look at companies as complex adaptive systems.”
The lead article for this issue, “Embracing unpredictability,” focuses on the rich modeling and simulation techniques companies are beginning to use to make space for and encourage emergent properties, the unpredictable behavior that can create value. As data become more available and companies can take greater advantage of them with more powerful computing capability, agent-based modeling, which studies the behavior of individual actors in a complex environment, is becoming more prevalent. Though we use fundamental innovation as a primary example of how agent models can be used, they’re useful for a variety of transformation efforts.
Value network experts Verna Allee and Oliver Schwabe contributed to this report. |
